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MARBLE GENIUS STUNT SET LAUNCH
CAMPAIGN OVERVIEW
CAMPAIGN OVERVIEW
PLATFORM: Instagram, TikTok, YouTube Shorts
Led the influencer strategy for the launch of Marble Genius’ new Stunt Set, with a focus on storytelling-driven UGC by parents and creators showcasing kids building and enjoying the product.
EXECUTION & STRATEGY
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Collaborated with 60+ parenting and family creators
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Encouraged organic storytelling with creative freedom
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Kids featured in content for authenticity and relatability



FACTS & FIGURES
6M+
total reach
20%
revenue lift
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