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MARBLE GENIUS STUNT SET LAUNCH

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

PLATFORM: Instagram, TikTok, YouTube Shorts

Led the influencer strategy for the launch of Marble Genius’ new Stunt Set, with a focus on storytelling-driven UGC by parents and creators showcasing kids building and enjoying the product.

EXECUTION & STRATEGY

  • Collaborated with 60+ parenting and family creators

  • Encouraged organic storytelling with creative freedom

  • Kids featured in content for authenticity and relatability

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FACTS & FIGURES

6M+

total reach

20%

revenue lift

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