Launched a pan-India fashion influencer campaign for Denizen by Levi’s, focused on Gen Z consumers. We partnered with over 50 fashion-forward content creators to create a buzz for their new collection.

• Curated and onboarded a diverse lineup of macro and micro fashion influencers

• Creators styled Denizen’s new collection in everyday, relatable looks with a focus on versatility and personal style

• Strategically timed rollout ahead of the college season to drive relevance and trend positioning