Launched a large-scale influencer gifting campaign to position Bearington Bears as the go-to plush toy for heartfelt, memorable moments — from birthdays to baby showers and everything in between. The goal was to build emotional recall around the brand and drive social buzz through shareable content.

• Partnered with 500+ influencers across parenting, lifestyle and pet niches

• Included personalized notes & story prompts to drive authentic, emotional storytelling

• Tiered influencers by life-stage moments (first-time moms, siblings, anniversaries)