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GIRLZONE – SLIME, SPARKLE & CREATIVITY EXPLOSION

PLATFORM: Instagram, TikTok

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

GirlZone wanted to create viral buzz around their DIY kits by sparking creativity in kids and nostalgic fun for tweens and parents. We launched a large-scale influencer gifting campaign, tapping into vibrant creator communities to showcase GirlZone’s playful, hands-on kits.

EXECUTION & STRATEGY

  • Collaborated with 700+ micro and mid-tier influencers across lifestyle, DIY, parenting and beauty

  • Seeded a wide product range including slime eggs, nail art kits, cookie sets & fairy tale writing kits

  • Encouraged bright, creative UGC—DIY demos, unboxings and messy fun moments

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FACTS & FIGURES

12.2M+

total reach

3x

spike in website traffic

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