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UNITED COLORS OF BENETTON #UnitedByHalves

PLATFORM: Instagram, YouTube

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

We tapped into Valentine’s and Women’s Day to spark conversation around gender equality with the message #UnitedByHalves. Onboarded creators to share personal stories that reflected the theme, blending brand storytelling with moments of cultural relevance.

EXECUTION & STRATEGY

  • Onboarded 22+ creators across YouTube, Instagram & blogs including Sejal Kumar, Bruised Passport, and Akriti Rana 

  • Delivered personalized storytelling through reels, YouTube videos & tweets that connected emotionally with the audience

  • Strategically planned roll-out to align with both events and maximize topical search intent

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FACTS & FIGURES

3M+

video views

650K+

social engagements

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