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ICICI PRUDENTIAL - HEALTH INSURANCE AWARENESS

PLATFORM: LinkedIn, Meta, Financial Blogs

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

We launched a content-led awareness campaign for ICICI Prudential to promote its new Heart/Cancer Protect plan, with a focus on expert validation, consumer trust, and shareability.

EXECUTION & STRATEGY

  • Partnered with top financial bloggers including Karan Batra, Sandeep Kanoi, Manan Vyas, Nitin Bhatia and more

  • Each creator evaluated and reviewed product features from a financial perspective
    Content formats: Blog reviews, Facebook shares, LinkedIn features

  • Messaging emphasized the importance of specialized health plans and rising lifestyle diseases

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FACTS & FIGURES

1.1M+

impressions

5K+

social media shares

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