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PUMA - SUEDE GULLY 50 YEARS

PLATFORM: YouTube, News Publishers

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

To celebrate the iconic 50-year journey of PUMA Suede, we launched Suede Gully — a culturally driven digital campaign blending street art, music, and youth expression. The goal: tap into India’s creative underground and make Suede part of the conversation.

EXECUTION & STRATEGY

  • Partnered with a mix of pop-culture and lifestyle publishers to generate multi-format content

  • Created 15+ editorial and branded content pieces across 3 top youth media platforms

  • Positioned Suede as more than a sneaker — a statement of individuality in hip-hop and street art

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FACTS & FIGURES

775K+

pageviews

15

branded editorial pieces generated

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