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HDFC BANK
#WonderToWander
PLATFORM: Facebook
CAMPAIGN OVERVIEW
CAMPAIGN OVERVIEW
Created a quirky story around impulsive travel vs smart planning, highlighting HDFC’s features in a humorous light.
EXECUTION & STRATEGY
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Collaborated with 25 travel influencers
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Released one lead film supported by creator content
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Leaned into relatable millennial FOMO
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FACTS & FIGURES
1.2M+
video views
121K+
social engagements
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