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COLGATE X BASKIN ROBBINS
#iCloveit

PLATFORM: Instagram, Facebook

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

Promoted a limited-edition clove ice cream in partnership with Colgate Sensitive Clove and Baskin Robbins through food and wellness creators.

EXECUTION & STRATEGY

  • Partnered with influential chefs and food bloggers to create unique flavoured recipes, promoting the product organically

  • Amplified content through influencer-generated social media posts

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FACTS & FIGURES

1.3M+

impressions

510K+

social engagements

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