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ZEE5 AVOD & DAILY SOAPS

PLATFORM: News Publishers

CAMPAIGN OVERVIEW

CAMPAIGN OVERVIEW

Promoted new AVOD (Advertising-Based Video on Demand) shows and daily soaps via engaging digital media partnerships.

EXECUTION & STRATEGY

  • Engaged top regional news publishers and entertainment sites to drive viewership

  • Strategically placed branded content on high-traffic platforms

  • 15+ publisher activations

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FACTS & FIGURES

20%

viewership increase

1M+

pageviews delivered

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